Sabre announced a new distribution agreement with Cain Travel, a travel management company based in Boulder, Colorado. The agreement, according to the announcement, will enable Cain Travel to complement services to their customers worldwide, drive efficiencies and support economic growth by leveraging their own proprietary technologies along with Sabre’s travel marketplace (GDS). Cain Travel will have access to Sabre’s marketplace of more than 400 airlines; 750,000 hotel properties; and hundreds of tour operators and rail, car rental and cruise providers, to sell customized travel packages from suppliers around the world. Additionally, the travel agency will use Sabre’s proprietary technologies — powered by Sabre API’s — along with the reach represented by the Sabre GDS to differentiate its services from competitors. Michael Cain, president of Cain Travel, said the key reasons the company chose Sabre were its technology and strategic vision on NDC. He said Cain Travel was looking for a travel technology partner that could help it address many aspects of its business — driving revenue, reducing costs and improving efficiency. Sabre’s technology strategy, including its approach to NDC, said Cain, “will make it easier for staff to find the content and personalized offers that customers expect.”