Sabre Buys Radixx, Technology Company Geared to Low-Cost Carriers
By Harvey Chipkin
Sabre Corporation has acquired Radixx, an airline retailing software provider with a presence in the low-cost carrier (LCC) space. According to an announcement, LCC’s have grown twice as fast as full-service carriers over the past five years and now total nearly 30% of global passengers boarded annually. Sabre expects the acquisition to help the company offer retailing, distribution and fulfillment capabilities to serve this rapidly expanding market. Sean Menke, CEO of Sabre, said that by combining Radixx technology and expansive LCC customer base with Sabre’s expertise, scale and global service capabilities, this acquisition will result in a better alternative for low-cost carriers that might have otherwise felt their passenger service system and other technology options were limited. The acquisition, he said, also allows Sabre to quickly expand its footprint both geographically and in terms of scope of service with an important and rapidly growing segment of the airline industry.