Partnerships with multiple channels provide more choice for business travelers >>
by: Harvey Chipkin
RoomIt by CWT, the global hotel distribution division of CWT, announced strategic partnerships with multiple global hotel guest distribution platforms. SiteMinder and Vertical Booking are now joined by RateGain and RateTiger by eRevMax as part of RoomIt’s growing channel manager program. The partnerships provide business travelers with more choice and hotels with greater access to customers. According to the announcement, many business travelers might be booking out of their company travel policy due to lack of availability of rooms that both adhere to policy and meet their needs. Shannon Hyland, senior vice president of global supply at RoomIt by CWT, said that by adding these partnerships, hotels not only have more distribution flexibility, but also are able to amplify their visibility among business travelers, “and we’re able to offer a better traveler experience.” She said the partnerships allow for better hotel content in key markets like India, Brazil and France.
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