BridgeStreet, the extended stay lodging provider, has named Mathias Saleborn as managing director of EMEA & APAC to lead the company’s operations in the region. He previously served as a director of Luxury Hotel Partners. He has also been a director at The Leading Hotels of the World.

United Airlines named Jason Birnbaum as senior vice president of digital technology. He most recently served as the carrier’s vice president of operations and employee technology. Prior to joining United, Birnbaum was executive vice president and CIO of SIRVA, Inc.

Lyft has hired former Global Business Travel Association executive Caitlin Gomez to lead its corporate travel partnership network. Gomez, who previously was vice president of business development for GBTA, will expand relationships with Lyft’s partners – including American Express Global Business Travel, Concur and Hilton. Prior to GBTA, she held senior leadership roles at several major travel organizations, including Travel Leaders Corporate and HRG.