Conjoined brand includes MeetingPlay, Aventri and Eventcore >>
by: Harvey Chipkin
Following the merger of MeetingPlay and Aventri and the acquisition of Eventcore earlier this year, the three event technology companies are being rebranded as Stova. Born from the phrase “standing ovation,” according to an announcement, the new name refers to the brand’s value in delivering “synergistic, solutions-based products and services for event management that supports clients in creating epic experiences for events of any size and for every audience.” Eric Lochner, CEO, said the new name “more accurately reflects the company we’ve become, a true one-stop shop for our clients’ event technology needs.” Stova, according to the announcement, delivers a range of products and services, both bespoke and off the shelf, for any event budget, size and format, from onsite and hybrid to fully virtual events. Combined into one solution, according to the announcement, Stova’s end-to-end event management platform and technology-enabled services support every step of the event life cycle, from event creation and marketing to delivery and on to analytics and reporting.
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