Amadeus announced an agreement with Marriott International to deploy the Amadeus Central Reservations System (ACRS) to modernize Marriott's reservation infrastructure in the coming years. Integrating the ACRS, according to an announcement, will ultimately replace Marriott's proprietary reservations system and expand its commerce capabilities, including enabling travelers to personalize their travels, by providing greater flexibility in choosing guest room attributes, and purchasing products like spa and golf when booking a stay. The ACRS has been built to support the needs of enterprise hotel companies, including the integration of the hotel brands' proprietary ecosystem, such as property management systems, loyalty programs, revenue management systems, data warehouses, and other third-party systems. Streamlining the integration points through a modern CRS platform increases operational efficiency and reduces IT complexity for both corporate and on-property users. The cloud technology architecture further enables ultra-high availability and ultra-fast response times, with the additional benefit of resilient, seamless servicing. Francisco Pérez-Lozao Rüter, president, hospitality, Amadeus, said the platform “empowers customers to be able to meet ever-changing traveler expectations while gaining a single, consolidated view of data for more strategic decision-making."