Marriott International and Groups360 announced the launch of Instant Booking for Marriott’s portfolio of hotels in the US and Canada. Marriott International, according to the announcement, is the first brand to have a direct integration with Groups360 to offer the company’s Instant Booking functionality for both guest rooms and meeting space at scale on GroupSync Marketplace, providing planners with a streamlined booking process at the click of a button.

According to the announcement, many planners are currently challenged by the lengthy sourcing and contracting process, especially for smaller events. The need to book meeting space separately from guest rooms only adds complexity. GroupSync's direct integration with Marriott, said the announcement, offers planners access to real-time best available group rates and inventory at over 1,500 Marriott properties across the US and Canada, with additional growth expected throughout 2023.

Once the instant booking is completed on GroupSync, hotels receive instant notification for faster handling and execution of small meetings. This new capability significantly reduces planning time and directly addresses the needs of Marriott's group customers.

In addition, planners now have the benefit of viewing inventory availability before submitting an RFP for more complex events at all Marriott hotels globally. The combination of these new capabilities, said the announcement, turns the “sourcing” process into the “shopping” or “buying” process, simplifying the way planners book meetings.

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Drew Pinto, global officer - global sales, distribution and revenue management for Marriott, said that through the collaboration, the company can now deliver real-time instant booking through GroupSync Marketplace at hotels in the US and Canada. He said this offers group customers “what they have told us they are looking for, which is a much more seamless and efficient booking experience.” He said the integration will also allow all Marriott hotels globally to receive and respond to RFPs quickly and efficiently through a two-way response process.

Kemp Gallineau, CEO of Groups 360, said Marriott’s involvement is a testament to his company’s commitment to reducing friction in group travel planning and helping hoteliers like Marriott enhance their customer relationships. With the addition of Marriott International, he said, Groups360 anticipates that over 20,000 hotels will be equipped to offer online group booking in the months ahead.