Marriott Bonvoy is New Name for Combined Loyalty Programs
Marriott, Ritz-Carlton and Starwood plans will roll out as one on Feb. 13 >>
by: BTE
Marriott International has unveiled Marriott Bonvoy, the new loyalty brand replacing the current loyalty brands – Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest. The new brand launches on Feb. 13 when the logo and branding begin rolling out across all consumer touch points, including on property, marketing and sales channels, digital, mobile and co-brand credit cards, all bolstered by a multi-million-dollar global media campaign starting in late February. Stephanie Linnartz, global chief commercial officer, said Marriott Bonvoy is more than a loyalty program; it is “a travel program designed to bring to life our extraordinary portfolio of global brands” while also providing “inspiration for members to keep traveling.” On Aug. 18, 2018, Marriott launched one loyalty program with unified benefits under its three legacy loyalty brands -- Marriott Rewards, The Ritz-Carlton Rewards and SPG. Among other changes: Marriott Bonvoy Titanium Elite will replace Platinum Premier Elite for members who surpass 75 nights. Marriott Bonvoy Ambassador Elite will replace Platinum Premier Elite for those passing 100 nights and spending $20,000 annually.
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