IHG Rewards will roll out a revamped loyalty program in March that, according to IHG Hotels & Resorts, is designed to help members earn more points faster and have more ways to use them than ever before. According to Keith Barr, CEO of IHG, the changes are “just the start as we prepare to fully relaunch a truly transformed program later this year.” The changes include:

  • Introducing a new Gold Elite tier starting at 20 nights, with a 40% bonus point structure
  • Renaming of the Spire Elite tier to Diamond Elite to simplify member recognition and understanding of the highest tier, which will retain a 100% bonus point structure 
  • Improving bonus point earn levels across all other elite tiers.
Barr said the company “will continue elevating and enhancing our loyalty offerings with iconic brand partnerships and extensions, tailored experiences for our customers, enhanced benefits and so much