IHG Hotels & Resorts has launched a new global marketing campaign called Guest How You Guest, which it calls a celebration of hotels and taking a break from having to do it all. The multimillion-dollar campaign, according to an announcement, amplifies true-to-life travel moments and shows how guests can define their own journey at IHG hotels. Whether it’s sports fans staying at a Holiday Inn Express to support their team on the road, a Kimpton Hotels & Restaurants guest taking their work calls poolside, or a couple celebrating with all the room service at an InterContinental Hotels & Resorts property – they all experience the care IHG hotels provide. Claire Bennett, global chief customer officer for IHG, said it’s hard not to notice that travelers are increasingly left to fend for themselves, and that’s simply not what being a guest should feel like. The mantra at IHG , she said, is “we’re real people taking care of real people, and Guest How You Guest embodies that.” The images and content are engaging and beautiful, said Bennett, but they are also authentic and send a message that “you don’t always have to do everything. We’re here to take care of all of you. “The company said this is the most extensive media campaign investment IHG has ever made for loyalty.

Image: IHG “Guest How You Guest” campaign