HRS, the corporate lodging platform; and SGS, an inspection, verification, testing and certification company, have launched a new cleanliness program for the hotel industry. The Clean & Safe Protocol provides corporations and hoteliers with a “well-defined standard” at a time when property hygiene is the most important factor as corporations plan to send business travelers back on the road. Hotels earning the designation as a safe property gain access to a new label for use in HRS procurement and booking channels, their own corporate websites, and on on-property displays at entrances and lobbies and in in-room marketing. HRS will display this label on its proprietary desktop, mobile and agent booking solutions, as well as corporate online booking engines such as Concur and Cytric. The protocol includes: improved hygiene services in public areas, guest and meeting rooms; extended infection prevention measures; guaranteed minimum distances; training programs; regular control and monitoring; and other measures that demonstrate consistent practices that embrace safety.