The hotel industry’s current expansion cycle has reached 114 months (March 2010-present) with year-over-year increases in revenue per available room (RevPAR) in 112 of those months. However, there are signs of slowing, according to the August report from STR. In a year-over-year comparison with August 2018, the industry posted the following: occupancy flat at 71.4 percent, average daily rate up 0.9 percent at $132.47 and RevPAR up 0.9 percent to $94.55. Even through room demand was strong, with two million more room nights sold than in the previous August, said Jan Freitag, senior vice president of lodging insights, occupancy was flat when compared with last year. Over the first eight months of the year, he said, ADR growth has been below or just at the level of inflation, which creates “quite a bit of pressure” on profit margins. This is a trend, he said, that runs across categories, “and we do not expect the fundamentals to change much moving forward.”