Hilton announced that its new premium economy brand Spark will make its European debut in London in the coming weeks with the 125-room Hilton London Romford. Since the brand’s first US opening in October, its footprint has rapidly grown to more than 30 operating hotels, with more than 175 under development. Located adjacent to Romford Station, the hotel offers direct access to central London, Stansted Airport and Heathrow Airport via the recently opened Elizabeth line. The brand, according to an announcement, delivers “reliable, friendly essentials with unexpected touches” and provides Spark’s signature features, including:  

• Guest rooms outfitted with practical amenities, including simple streamlined furniture, an open closet, multipurpose work surface and bright bathrooms;

• Bright public spaces providing multifunctional seating, from communal tables to rocking chairs, offering plenty of comfortable options for guests to socialize or work;

• Daily breakfast buffet comprising premium coffee, juice and bagels with spreads;

• A hydration cart featuring complimentary still and sparkling water as well as whole fruit;

• A 24-hour retail market where travelers can purchase food, drinks and other essentials around the clock.