Hilton has launched a new brand called Tempo by Hilton, which it calls “an approachable lifestyle brand” for “modern achievers.” The limited service hotels will fit in a price category between the company’s Hilton Garden Inns and Canopy hotels. The brand is Hilton’s 18th and will see openings in the next 18 to 24 months with about 30 committed deals and 30 more in the pipeline.

They include locations in New York, Maui, Boston, Los Angeles, Nashville, San Diego, Charlotte, Washington D.C., Houston and Atlanta. All will be newly built because of some unusual room configurations around a Get Ready Zone for working, exercising, etc. and a larger-than-usual bathroom. An in-lobby Fuel Bar will serve free coffee and tea. There will also be a breakfast café and a bar for alcoholic beverages and small plates. Jon Witter, chief customer officer, said the brand is aimed at “ambitious and highly discerning travelers” who were not engaging with Hilton’s upscale offerings. He said Tempo offers an “elevated, yet approachable” class of hotels designed for those customers.