Hilton Garden Inn has relaunched the brand with a focus on enhanced food and beverage offerings as well as a new approach to design, with the changes to be promoted in a marketing campaign, “Simple Things on Another Level.” The relaunch includes: healthier menu choices and 24/7 availability at the newly introduced retail space, “The Shop”; redesigned restaurants and bars geared to a variety of social occasions; and a revamped approach to design aimed at creating light, bright and airy properties while maintaining global brand consistency. Features of the new prototype include increased natural light and pod-style check-in areas. Meeting spaces with multi-functional features will be designed to adapt to a wide variety of guest needs, from impromptu meetings to cocktail parties.
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