Hilton CEO Sees Return of Demand Levels in Two or Three Years
Company had occupancy increases in summer but expects moderation in fall >>
by: Harvey Chipkin
Christopher Nassetta, CEO of Hilton, said he expects it will take two to three years to get back to demand levels seen in 2018 and 2019. Speaking on a second quarter earnings call, Nassetta said that despite increases in occupancy over the summer, the recovery would moderate in the fall as leisure demand tapers off and economic pressures intensify. Occupancy across the company's global portfolio is currently at approximately 45%, versus a low of around 13% in April. The rate was bolstered primarily by increased demand for limited-service hotels and drive-to leisure markets. For the quarter, Hilton saw systemwide revenue per available room (RevPAR) fall 81% year over year. Around 96% of Hilton's systemwide hotels are currently open. In China, Hilton reported that solid leisure and business transient demand has driven occupancy in that market to over 60%, while across Europe, the Middle East and Africa, occupancy levels are at around 30%. On the positive side, the company approved 18,400 new rooms for development and announced a new strategic partnership to develop 1,000 Home2 Suites by Hilton in China, representing the first major extended stay offering for Hilton outside North America.
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