Global Hotel Occupancy Is Recovering Rapidly, Says Amadeus
Report shows China and North America leading the way >>
by: Harvey Chipkin
Global hotel occupancy has climbed two-thirds of the way back to pre-pandemic norms of around 70% for this time of year, according to a new report from Amadeus called “Rebuilding Hospitality: Trends in Demand, Data and Technology That Are Driving Recovery.” Amadeus’ data shows worldwide hotel occupancy increasing from 31% in January to 46% in April. China and North America are leading the way, recording occupancy levels of 62% and 51% respectively during April. The data also shows the booking lead time is lengthening, indicating growing consumer confidence to plan ahead. For much of the past year, nearly all reservations across the world were made within seven days of travel. In recent weeks, bookings made on the same day of travel, which are the most problematic for the industry to accommodate, have shrunk globally from 39% during the first week of 2021 to 23% in the week of April 25, and bookings made 31 to 60 days ahead increased from 6% during the first week of 2021 to 11% in the week of April 25. The report also said that opinion on vaccine passports is divided among hoteliers, with over half of Asian hoteliers saying they are considering asking for the documentation, while just under half of hoteliers in the Americas say they will definitely not be adopting that approach. In the Europe/Middle East/Africa region, nearly half of hoteliers are uncertain on their strategy in this area.
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