Frosch, the travel management company, has formed a partnership with Tripgrid, a group travel platform, to target the entertainment travel segment. The partnership, according to an announcement, will combine Frosch’s travel management expertise, personalized approach, and global scale with Tripgrid’s productivity platform, which simplifies manual group travel workflows surrounding data management, booking, duty of care and traveler communications. Frosch and Tripgrid said they believe this strategic partnership will be beneficial for both existing and future customers. Maggie Kealey, president of Frosch Entertainment, a division of Frosch, said, “In today’s climate, finding a travel partner who demonstrates expertise — not only in entertainment travel, but also the complexities of travel’s new normal — can truly be a game changer for your next project or endeavor.” Jake Hoskins, CEO at Tripgrid, said his company was built because founders saw an opportunity to automate workflows for both managers and arrangers in entertainment travel by employing systems from the world of modern productivity software. He said the company is “delighted to partner with a forward-thinking TMC like Frosch who sees the potential to give arrangers back their time and to create greater transparency for managers.” Tripgrid at its core, he said, “is about bringing everything into one place for the benefit of the arranger, the manager, the traveler and the TMC.”