Flight Centre Names First Chief Experience Officer
Flight Centre Travel Group (FCTG) has named John Morhous as its first-ever Chief Experience Officer, a newly established role in which he will be responsible for ongoing client-facing innovation and digital mobile platforms, the development of additional tools and technology, and thought leadership across all of FCTG’s corporate brands globally. The new role, according to the company, was created as a result of the increasing importance and emphasis that technology products and services play. Morhous’s appointment to the role comes after the development and delivery of many technology-driven brand enhancements that he has overseen in previous roles within the FCTG business. Products ranging from traveler portals to a secure risk management platform, to the ClientBank reporting suite and the “chatbot” Sam app, have all launched under Morhous’s direction.