FCM, the travel management company, has established a new dedicated Tokyo office staffed by a team of consultants to bolster the company’s Asian capabilities, according to an announcement. While FCM has previously assisted its portfolio of large national and multinational clients through Japanese agency partnerships, according to the announcement, this investment in a direct-to-market strategy “means customers continue to benefit from the company’s commitment to new technology, including FCM’s game-changing platform.” Bertrand Saillet, managing director for FCM in Asia, said Japan “is without a doubt an exciting and dynamic market for business travel.” Not only is the company seeing strong demand from existing customers, he said, but prospects across Asia are also expressing strong interest in TMC support as well. Kenichi Shiraishi, general manager, Japan, said FCM is going in with a two-pronged strategic approach: first, to increase its direct-to-market engagement throughout Japan to elevate its reach; and simultaneously, to extend opportunities to global companies with Japanese operations.