New TMC outpost will be led by Solenn Le Brazidec >>
by: Harvey Chipkin
FCM, the travel management company, has opened a new company-owned-and- operated Barcelona office staffed by a dedicated team of expert consultants.
Previously assisted by local agency partnerships, according to an announcement, the introduction of a direct-to-market strategy means the company’s portfolio of large national and multi-national clients will benefit directly from additional investment, new solutions and technology designed specifically for this key market.
According to FCM Global Managing Director Marcus Eklund, the decision to invest in Spain was driven by changing customer requirements, while recognizing considerable business development opportunities offered by the sixth most populated country in Europe.
Eklund that that “by shifting to a direct-to-market strategy, we can provide a fully flexible, tailored travel management service while boosting our ability to identify and fill market gaps.”
With travel consultants based in Madrid and Barcelona, FCM manages a portfolio of over 50 clients locally across business sectors like fast-moving consumer goods, pharmaceutical, banking and manufacturing, with several new accounts implemented in the past month alone.
The company also organizes on the ground travel arrangements for multiple global companies with business interests across Spain such as BASF, AXA, Parexel and Procter & Gamble.
Leading the Barcelona-based team is Solenn Le Brazidec, a 20-year veteran of the travel industry, who oversees FCM’s businesses across France, Switzerland and now Spain, and has been tasked to develop strategic local supplier relationships and ultimately grow FCM’s customer base.