German operator will now have five brands, including newly added budget/economy Scandinavian hotels >>
by: BTE
Deutsche Hospitality, which operates Steigenberger Hotels, Jaz in the City, IntercityHotel and Maxx by Steigenberger, has acquired a majority stake in Danish hotel firm Zleep Hotels. This will be Deutsche’s first brand in the budget/economy category. Thomas Willms, CEO of Deutsche, said that with Zleep, Deutsche “is now positioned as we imagined it to be when we were founded in October 2016,” He said the company can now offer guests “everything from the leading luxury hotels in Europe to stylish city hotels.” With Zleep under its umbrella, the portfolio of Deutsche Hospitality now stands at close to 150 hotels on three continents. There is currently a pipeline of more than 30 other hotel openings, with a focus on international locations, Willms said. Zleep was founded in 2003 by Peter Haaber, who will remain the brand’s CEO.
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