Delta Air Lines and Travelport announced what the companies call a “transformative” global distribution agreement designed to further enhance value-generation for the entire travel retailing ecosystem, including travel management companies, agencies, corporations and travelers. The multiyear content distribution agreement, according to the announcement, gives Travelport-connected travel buyers simplified access to Delta’s enriched content through the Travelport+ platform with enhanced retailing capability to better understand, compare and customize offers for travelers. Jeff Lobl, managing director of global distribution for Delta, said the agreement “is another big step in elevating retailing in the indirect channel ecosystem for the benefit of all customers and stakeholders.” He said that in addition to the value-based commercial model, “we thank Travelport for their partnership and commitment to continually enhancing their agency workspace.” This ensures, said Lobl, that customers have easier access to all products, whether they are corporate travelers shopping within travel policy or leisure travelers finding the right itinerary for their holidays.