CWT, the travel management company, has named Victoria Berwick to the newly created vice president role of global marketing director. The UK-based position involves spearheading all brand-, customer-, digital-, event- and product-marketing initiatives, and further developing innovative channels to market. Berwick had been global marketing director with Reed & Mackay Travel, where she was responsible for marketing strategy, brand management and digital marketing, among other areas. She previously held senior marketing roles with the professional services firms EY, Grant Thornton, PWC and SNR Denton and communications responsibilities at Bank of New York and CIBC Mellon. In addition, she has had interim global marketing positions with WTT Group and YTKO Group. Belinda Hindmarsh, CWT’s chief growth officer, said that Berwick’s “immense experience across a diverse set of leading brands in travel and other industry verticals will provide a unique perspective on shaping our marketing activities going forward.”