CWT Meetings & Events Creates Specialized Team for Strategic Customers
By Harvey Chipkin
CWT Meetings & Events, the global M&E division of CWT, has created a specialized team focused on strategic customers within its new global operating model. Kari Wendel, global vice president strategic customers, CWT M&E, will lead the group, which will provide all services, including strategic meetings management (SMM) and end-to-end meetings and events, under one roof to top global strategic clients. These clients were selected based on criteria that include size and opportunity for growth and program expansion. With this new strategy, said an announcement, CWT M&E’s global strategic customers will benefit from optimizing their visibility to all their meetings spend and taking advantage of what CWT has to offer across all service areas. That includes best practices applied consistently across the enterprise, markets and regions, and ranging from product launches to incentive programs to industry-specific events.