TMC says tool is similar to those offered by OTA’s but stays in-policy >>
by: Harvey Chipkin
CWT has introduced web-based flight booking capabilities to its global travel management platform, myCWT. In addition to using their company’s chosen online booking provider, traveling employees can now book flights and hotels through any of CWT’s servicing and booking channels, including web, mobile, email, telephone and messaging for their corporate travel. Niklas Andreen, chief traveler experience officer, said clients had asked for a complementary booking experience similar to those offered by OTA’s but with the benefits of being in-policy. He said, “We’ve delivered this with a booking choice that is both fast and easy.” During the pilot phase, where travelers were able to make air and hotel bookings through all channels and had access to the new 24/7 messaging service, the percentage of digital transactions made using the myCWT app and web channels jumped to double digits.
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