CWT has introduced a machine-learning tool to its hotel distribution platform, RoomIt. Called Intelligent Display, the solution is designed to promote “contextually relevant and policy compliant hotels and rates to travelers.” Using a centralized data source of client hotel programs and policies, Intelligent Display helps maintain consistency of content between channels, ensuring that travelers and travel counselors have the same information and access to relevant content. In addition, Intelligent Display provides clients access to in-depth data evaluation and reporting facilities — including missed and realized savings analysis “to help unlock savings and improve traveler satisfaction.” Derek Sharp, COO of RoomIt, said his team focused on developing capabilities that balance all parties’ needs — travelers, travel managers and travel counselors — to help reduce booking abandonment and maximize the safety, policy-compliance and cost effectiveness of clients’ hotel programs.