Cvent, a meetings, events and hospitality technology company, has opened its first office in the Middle East, in Dubai. Located in the heart of the city, the new location will serve as a regional hub enabling the company to serve current clients more quickly and addressing the growing demand for event and hospitality cloud platforms in the Middle East and Africa.With more than 100 customers in the region, Cvent has established a convenient base that includes brands and hotels such as PwC, Qatar Foundation, Arabian Exhibition Management, Marriott Hotels, Shangri-La Hotels and Atlantis-The Palm. Reggie Aggarwal, CEO of Cvent, said the company’s first Dubai customer was signed nearly eight years ago. He added that while Cvent’s business may be technology, “our mission is to connect with people face-to-face.” He said the addition of a physical office in the region, along with a local team, “will allow us to spend more time with our customers and build closer relationships with them.”