Cvent, the meeting, events and hospitality technology provider, has launched Cvent Studio, a video capture and production solution designed for the events sector. The platform aims to enable event planners to easily create professional-quality video content for their webinars, virtual events and hybrid events, helping them attract and more deeply engage their online audiences. Features on Cvent Studio include director view, simple scene editing, presenter view and branding tools. Cvent Studio was unveiled during the company’s Cvent Connect conference in Las Vegas. McNeel Keenan, vice president of product management, said that as the industry forges ahead into this new events landscape where webinars and other virtual events are becoming mainstream, event professionals “are taking on the role of event technologists and producers” for employee town halls, webinars and virtual and hybrid experiences of all shapes and sizes. To maximize live engagement with these audiences and drive ROI, said Keenan, event planners and marketers need to reimagine the production levels of their events, especially when it comes to video content and delivery. With the release of Cvent Studio, he said, organizations “will have access to a suite of easy-to-use production tools that can up-level their content and are available as part of our robust Cvent event marketing and management platform.”

Image: Cvent Virtual Event Platform