Cvent, the event technology provider, announced the launch of its AI Writing Assistant. The tool, incorporated directly within the Cvent platform, leverages the power of generative AI to streamline the content creation process, helping event professionals and marketers produce on-brand, engaging event content in a fraction of the time, according to the announcement.

The new tool leverages natural language processing technologies “to help teams create compelling content for event emails, event websites, session descriptions, request for proposal (RFP) responses for sourcing venues, and more.”

The AI Writing Assistant’s intelligent algorithm adapts to user guidelines (which include formal, enthusiastic or playful, and concise or verbose, among others) to generate content that aligns with the brand tone and voice. The innovation will be available to all Cvent users for free within its event marketing and management platform, including in solutions such as Attendee Hub, Registration and Cvent Supplier Network, among others. The AI Writing Assistant is available now.

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McNeel Keenan, vice president of product management, said the writing assistant “will be a game-changer for planners and marketers who are looking to maximize output with minimal effort.” The tool, he said, “will give users the ability to produce high-quality content faster and more efficiently than ever before, while ensuring that their messaging is clear, consistent and engaging.” The writing assistant, said Keenan, “is just the tip of the iceberg as we continue to embrace the AI and machine learning revolution to further enhance and expand our Cvent platform.”

Image: Courtesy of Cvent