Conferma Pay, a virtual payments technology company, will partner with IcePortal, which offers a visual content management system that enables travel suppliers to organize, optimize and distribute photos, videos and virtual tours. It also provides a visual content score for each property and the ability to increase this score. IcePortal’s platform will be in conjunction with Conferma’s Hotel Booker platform that offers access to over 170,000 with the option to book both corporate and negotiated rates. When combined with Conferma Pay's virtual card technology, said the companies, Hotel Booker offers a fully integrated virtual payment solution. This automatically matches booking data to transaction and invoice data. Dave Wood, Conferma Pay’s director of hotel products, said the partnership provides an automated image upload system, along with additional quality content solutions and a centralized digital asset library to clients.