Choice Hotels will focus on corporate travelers in a new advertising campaign based on what the company said will be a total of $1.7 trillion in investments in its brands by 2022. Pat Pacious, CEO, said the company is ready to build on its success “by demonstrating to business travelers that we've invested in everything they want and need — especially in our flagship Comfort brand and upscale Cambria brands.” The upcoming ad campaign, said Pacious, will be the capstone to these investments and “signal that we're open for business, whether that 'business' is meeting with clients or attending a family reunion." Choice is investing about $725 million in its upscale Cambria brand, designed for the business traveler; and $2.5 billion in a joint investment with franchisees in Comfort Hotels. Other Choice brands targeting business travelers are Sleep Inn and WoodSpring Suites. Aside from brand enhancement, Choice offers Virtual Pay functionality on its website, allowing travel managers to make bookings; a Group Management Platform that simplifies planning and booking group travel; and guaranteed rate parity.