Change is positioned as next phase in digital development plan >>
by: BTE
CWT has been unveiled as the new official name of Carlson Wagonlit Travel. According to the company, the three-letter classification combines honoring the company’s heritage and its digital leadership ambitions, as well as reflecting the three pillars of its focused value proposition: simplifying corporate travel, connecting to unlock possibilities, and collaborating with businesses. Kurt Ekert, CEO, said the change is the latest phase in a digital development plan to combine the power of technology and innovation with the expert know-how of the company’s people. Three of CWT’s four specialist services —CWT Energy Resources & Marine, CWT Meetings & Events, and CWT Solutions Group — will also benefit from the rebrand with new logos. Clients of the global hotel distribution division, RoomIt by CWT, will only see minor changes in the color palette.
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