Booking.com Announces Partnership with HERE Mobility
Deal will provide travelers using platform access to 1.3 million vehicles in 70 cities >>
by: Harvey Chipkin
Booking.com has announced a new strategic partnership with HERE Mobility, which will provide travelers using the Booking.com platform and app access to 1.3 million vehicles in 70 cities around the US and in Europe. HERE Mobility aggregates transportation options such as chauffeured cars and taxis and connects a real-time supply of transportation with rider demand. David Adamczyk, managing director of rides in Booking.com’s transport division, said the ultimate aim is to make using transport as easy and frictionless as possible, whether travelers are planning ahead or getting around mid-trip, no matter where they are in the world. He said HERE Mobility has the ability and capacity to connect Booking.com’s platform to fleets across the world quickly and efficiently, allowing it to significantly scale ride offerings and serve even more Booking.com customers around the world.
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