Best Western has acquired WorldHotels, representing a collection of approximately 300 hotels and resorts globally. According to the announcement, WorldHotels will maintain its distinctive personality and individuality while benefiting, according to the company, from Best Western’s e-commerce platform, strong partnerships, loyalty program, effective sales and marketing support, global distribution network, and powerful revenue engines. David Kong, CEO of Best Western, said that in the coming months, the focus will be on unlocking WorldHotels’ potential by improving revenue delivery to its hotels while protecting its independent identity. He said the relationship with Best Western would attract many more independent-minded hotels to join the brand. Geoff Andrew will continue as CEO of WorldHotels “for the foreseeable future.” Best Western already had 13 brands in its portfolio.