Purchase of event production agency adds in-house capability >>
by: Harvey Chipkin
BCD Meetings & Events has acquired L37 Creative, an event production and creative media agency headquartered in Chicago. The deal, according to an announcement, was made to strengthen BCD M&E’s event solutions offering and enhance its global creative and engagement services. Scott Graf, president of BCD M&E, said the acquisition provides in-house production to give customers “agency-level services backed by the power of BCD M&E.” With the purchase, BCD M&E will add employees in San Diego, Las Vegas, Chicago and New York. Customers can expect expanded services including full-service creative production, media content development, name entertainment (MC and speakers), audiovisual and more. Christine Erickson, senior vice president of BCD M&E, said the teams have been working together as strategic partners for 15 years. The acquisition, she said, “streamlines that service.”
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