In a statement, Snyder said, “There was never going to be an easy time to say goodbye and step away, but this is the right time.” He said it was important to him to help get BCD well on the road to recovery, with the pandemic in the rearview mirror. “As a testament to what a fundamentally strong company and culture we have here,” said Snyder, “we’ve maintained an extraordinary track record of client retention and sales success. And we have a clear path for our next phase of growth. I can say with full confidence that BCD’s best days are yet to come.”
Snyder joined what was then called WorldTravel Advisors in 1992 and helped guide the company through periods of rapid growth, including the 2006 acquisitions in Europe that led to the creation of the BCD Travel brand. He said Baars has almost 14 years of travel industry experience and that the two executives worked closely together when Baars was CFO. “His track record in steering companies through times of change and growth,” said Snyder, “speaks to his skill in aligning commercial, operational, technology and central service teams toward common goals.”
Baars said that in Snyder’s more than three decades with BCD Travel, “he has accomplished an amazing body of work that has benefited not only our company but the entire travel industry.” He said, “I believe that perhaps his greatest legacy is promoting and nurturing a strong company culture, guided by core values that feed long-term success.”
Image:BCD
