ATPCO announced that it has fully integrated Routehappy one year after the acquisition of that company. By aligning ATPCO’s flagship pricing data with Routehappy’s comprehensive rich content, said the company, ATPCO is expanding its value to the industry. This combination enables ATPCO to better provide modern retailing solutions, including dynamic pricing, branded fares, rich content, the International Air Transport Association’s New Distribution Capability and other distribution capabilities. Rolf Purzer, CEO, said the top priority now is leading airlines, systems and channels into the next generation of retailing. With that change of focus, three former Routehappy leaders have taken on new roles with ATPCO: Robert Albert, Routehappy founder and CEO, is now executive vice president, retailing; Jonathan Savitch, Routehappy sales head, is chief commercial officer; and Jaivin Anzalota, Routehappy product head, is chief product officer.