ATPCO, a data company for airline industry pricing and shopping data, has acquired Routehappy, a rich content provider for flight shopping. Jerry Foran, chairman of the board of ATPCO, said the acquisition is another example of how the company “is executing on its promise to fuel the future of airline distribution.” Founded in 2011, Routehappy provides rich content for over 300 airlines with the goal, according to the company, of “increasing conversion, yield and customer satisfaction for both airlines and distributors.” As a result of the deal, according to ATPCO, Routehappy’s four rich content types—Scores, Amenities, UPAs (Universal Product Attributes) and UTAs (Universal Ticket Attributes)—become an industry standard to rapidly accelerate the adoption of rich content. Routehappy, with rich content for over 300 airlines, will operate as a wholly owned subsidiary and strategic business unit headed by Robert Albert, its founder.