Airlines Reporting Corp. (ARC) announced the completion of LOT Polish Airlines’ New Distribution Capability (NDC) integration with ARC Direct Connect. This partnership, according to the announcement, enables LOT to offer richer content and detailed information through its booking platforms while providing a consistent settlement experience for travel buyers through ARC’s platform.

Dawid Karaś, head of sales at LOT, said that NDC stands as “the prospective cornerstone” for the distribution of offerings to sales agents, concurrently charting a course for LOT’s development. A partnership with ARC, he said, “will broaden the scope of LOT’s NDC offerings, fostering a deeper collaboration for the years ahead.” ARC Direct Connect, he said, “enables us to offer a consistent shopping experience across channels while leading to more personalized traveler booking.”

Paige Blunt, senior manager of Direct Connect and ONE Order at ARC, said the company is “excited to have LOT in the ARC Direct Connect program to help them enhance the travel booking experience across their distribution channels.”

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ARC Direct Connect, according to the company, gives airlines the flexibility to implement distribution strategies that best suit their needs and manage travel agency partnerships.

Image: Boeing/Jacek Bonczek