U.S. Travel Association report says US falling behind in international market >>
by: BTE
While overall travel to and within the US grew 3 percent in April, including a 5.6 percent surge in year-over-year international travel due to the timing of the Easter holiday, the U.S. Travel Association warns that the one-month international figure is a flash in the pan, and growth of the inbound market will slow to an anemic 0.8 percent through October. The data, compiled in the Leading Travel Index, fuels worries, according to U.S. Travel, that the US is missing out on the robust growth of the lucrative and competitive global travel market. Long-haul arrivals to the US grew at half the pace of the international market worldwide in 2018 – 3.5 percent vs. 7 percent. David Huether, senior vice president for research for U.S. Travel, said existing proposals such as implementation of biometrics, expansion of the Visa Waiver program, customs preclearance and renewing the Brand USA marketing organization could help reverse the trend.
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