American Airlines has launched a new digital platform that, said the carrier, makes it easier for travel advisors to book and manage group travel. The airline began rolling out the product to travel advisors who manage points of sale in Europe and will expand the program to the US and Canada in the first half of 2021. Platform features include: enhanced search for availability and pricing for simple, multisector and multi-origin itineraries; itinerary quotes and holds for up to 14 days after reservation; the ability to review terms and conditions and accept quotes when ready; an improved process to modify existing quotes and bookings and requote a group trip; automatic reminders for key deadlines; and automatic free seat assignments. Kyle Mabry, global head of leisure, groups and middle market sales, said travel advisors “will enjoy a convenient one-stop shopping experience that empowers them to manage nearly every aspect of their customers’ travel.”