Amadeus and United Airlines have renewed their distribution agreement. The arrangement adds United’s NDC-enabled content to the Amadeus Travel Platform. According to an announcement, this “reinforces a commitment to modern retailing and enhances communication between the airline and travel sellers.” An important benefit of this agreement, according to the announcement, is a better shopping experience enabled by NDC, including real-time updates and notifications related to the customer’s record, which United has advocated for as a long-standing member of Amadeus’ NDC [X] program. Within this collaborative forum, United has been providing feedback and assisting Amadeus to better display and distribute United’s content. Glenn Hollister, vice president of sales strategy and effectiveness at United, said this is a significant milestone for the carrier “to offer a better shopping, content and service experience for our customers through NDC.”