- A generative AI-powered interactive assistant that will leverage Microsoft technologies, including GPT, to assist corporate travelers with elements of their journey from start to finish. (GPT stands for generative pre-trained transformers, a framework for AI models.)
- A new era of hyper-personalized and hyper-contextualized business travel, designed to drive maximum value from each trip.
Miguel Flecha, managing director at Accenture and account lead for Amadeus, said the collaboration with Amadeus and Microsoft accelerates the integration of generative AI-powered solutions in the travel industry, driving innovation and reinvention. Cytric Easy, he said, “offers the corporate travel world new levels of efficiency, personalization and control while transforming the entire experience for the traveler.”
Feliz Montpellier, general manager, global partners, Microsoft, said this is “an extraordinary moment in the technology landscape, where AI is reshaping industries like travel and transforming how people work.” Through expanded integrations between Microsoft and Amadeus, he said, “we will create more value for corporations and much more personalized and productive experiences for travelers.”