Advito, the consultancy arm of BCD Travel, has launched Hotel Boost, an online self-service platform which, according to an announcement, is designed to provide a cost-effective solution for travel managers for small-to-medium sized enterprises (SMEs) that don’t work with a consultant and may not be experts in the hotel category.
An annual subscription to Hotel Boost, according to the announcement, includes full access to tools designed by Advito’s hotel spend management experts to help clients navigate the increasingly complex hotel landscape.
Hotel Boost launched with two multimedia educational courses on how to optimize program size and strategy and negotiate with hotel suppliers. Three more courses covering how to use analytics to improve performance, implementing market-level rate targets, and integrating sustainability into a hotel strategy are set to launch over the course of the first quarter of 2024. The courses, said the announcement, seek to equip travel managers that have little experience sourcing and managing a hotel program with the knowledge to make informed decisions and drive positive outcomes.
Hotel Boost’s sourcing tool — Boost RFP — is powered by the online sourcing platform Vindow. Boost Analytics, powered by Advito, is a dashboard designed to help travel managers monitor constant fluctuations in their top markets, uncover valuable insights, and ensure that their negotiated rates are driving value to their program. Finally, the community functionality provides a platform for clients to network with their peers and Advito’s hotel experts, as well as share knowledge and best practices.
Alicia Olson, director of customer success for Advito, said Hotel Boost is targeted to a market segment that has long been underserved in terms of access to robust program management and optimization tools. She said the goal is “to empower small to medium-sized clients, providing them with comprehensive education on the hotel category, data and analytics tools, and access to a community of their peers that will propel them toward success.”