Accor and Groups360 announced the international launch of GroupSync, Groups360’s cloud-based technology solution for meetings and events, to provide instant online booking for groups, a simplified RFP process, and housing solutions across Accor’s global portfolio. GroupSync will become the new engine that powers the current digital RFP process on Accor’s private-label website,, before the end of 2021. According to an announcement, Accor will later launch GroupSync Engage, which will be live at the beginning of 2022 and represents the brand’s commitment to offer customers instant booking of meeting space directly from the hotel’s website, with plans to also integrate instant booking of group rooms in the following months. Marcus Keller, senior vice president-sales and distribution for Accor, said the technology “will instigate a significant paradigm shift in the meetings and events industry toward more seamless booking.” Kemp Gallineau, CEO of Groups360, said GroupSync Engage “will empower Accor to better serve its global markets by allowing planners to book not only meeting space but also group room blocks, F&B and audio-visual services in the same online transaction.”