Booking tool provider WhereTo has launched a customizable booking tool for businesses. The tool uses an artificial intelligence algorithm to determine what air, hotel, rail and car rental content it recommends, and travel managers can influence that algorithm by assigning weights to factors like price, personal loyalty accounts, preferred suppliers, quality, travel time and safety, according to WhereTo founder and president Ryan Wenger. He said companies can adjust what’s important to them directly and set up their entire policy in five minutes. Wenger added that the tool can serve complex global travel programs. Launched in 2016, WhereTo has assembled $11 million in funding to date and counts a ”handful of active clients,” including Snapchat, Wenger said.