US Travelers Are Strongly Influenced by Digital Experience of Brands
By Harvey Chipkin
Travelers in the US are strongly influenced by the digital experience of the brands they choose to travel with and are looking to new technologies to further enhance their trips, according to Travelport’s Global Digital Traveler Research 2019. The company surveyed 23,000 people from 20 countries, including 1,000 travelers from the US. The research showed the importance of a good digital experience is critical to travelers irrespective of age, although younger travelers did place a higher emphasis on it than older ones. Also, demand for voice search as well as augmented and virtual reality experiences is now significant, with 64% of Gen Y saying they use voice assistants for travel and 70% of that group thinking augmented or virtual reality would be useful when planning travel. Maurita Baker, managing director for North America, said it’s important for travel brands to understand the very real way the digital experience they provide can be an important differentiator with their customers.