United Offers Promotions to Fast Track Loyalty Status
Carrier introduces three options geared to when travelers are ready to fly >>
by: Harvey Chipkin
United Airlines has introduced three new promotions that give MileagePlus Premier members the chance to fast track their Premier status or earn bonus miles. The “Pick Your Path” promotion offers these choices:
• A “Welcome-back Bonus” promotion gives members deposits of bonus Premier Qualifying Points (PQP’s) for their first three trips. Members can earn up to 25% of the outright PQP’s required for their current status level with the Welcome-back Bonus PQP offer. Combined with the 25% PQP deposit that United gave members at the start of this year, members who choose this option will have the opportunity to earn half of the PQP-only requirement to requalify for their status level.
• An “Easy PQP” offer provides members with a PQP deposit without needing to travel. Premier members who aren't planning any travel before July 27, 2021 can choose to receive a 10% deposit of the outright PQP requirement for their current status level with the Easy PQP option. Members will automatically receive between 350 and 1,500 PQP’s depending on their status level.
• The third offer allows members to earn double miles through the MileagePlus X app. Eligible US-based Premier members who prefer to save up for their next trip can choose to earn double miles (up to 10,000 bonus miles total) on all transactions made with MileagePlus X. With the MileagePlus X app, members can buy eGift cards from hundreds of merchants, dine at participating restaurants, or shop online and earn miles for each purchase.
Members have until May 13, 2021 to choose their promotion option or they will be automatically enrolled in the Welcome-back Bonus PQP offer.
Luc Bondar, vice president of marketing and loyalty, said that while demand for travel is steadily increasing, the airline recognizes that different customers are beginning to return to travel at different times. Offering three separate promotions, he said, allows the carrier to meet Premier members where they are and gives them the opportunity to select an offer “that is meaningful to them whether they're ready to travel now or if they'd rather receive miles to save for a trip later on."