Solution will allow customers to customize program contracts >>
by: Harvey Chipkin
United Airlines announced a new platform called United for Business Blueprint that will allow corporate customers to fully customize their business travel program contracts with the airline. The solution is set to launch late this year. Customization possibilities, according to the announcement, could include higher status in United's loyalty programs including United Corporate Preferred, the airline's loyalty program for corporate customers; options to make working while traveling easier, including reserving more spacious seats in Economy Plus and WiFi access; and incentives like discounts on leisure travel for employees. In a shift from discounted airfare being the only option available during the contracting process, said the announcement, customers will now be able to work with a United sales representative to choose from the airline’s product catalog to design a program that best fits their business travel needs. Doreen Burse, senior vice president of worldwide sales, said the needs of customers are changing, and it’s the right time to move beyond the one-size-fits-all contract model that has become standard. In addition to launching United for Business Blueprint, United will begin rolling out a new website in late 2022 that will make it easier for companies who book business travel on united.com or the United app to enroll in and manage their travel programs. Customers will gain access to a variety of new capabilities, including the ability to easily rebook and exchange travel and view and use future flight credits. Customers will also be able to view reports on travel activity based on money spent or trips taken, with the option to filter based by date of travel, origin, destination and more. New customizable booking and payment settings will also give travel administrators more choice in the payment options and spending guidelines they set for their travelers.
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